All Guides

How Does Over 50 Life Insurance Work?

2 friends sitting on a couch laughing together.

Life after 50 means being free to enjoy life to the fullest and creating distance from day-to-day obligations. Before embracing this time in our lives, there are some things we must take care of, with making sure our loved ones are protected at the top of the list. So how does over 50 life insurance work to help with this? Simply put, an over 50 life insurance policy ensures your loved ones are provided with a cash sum when you pass away. This can be used to help cover funeral expenses, take care of outstanding debts, or simply be left as a gift for someone special. 

What types of plans are there?

At Cover Today, we offer two types of cover to suit your individual needs. Both protect you for life, but each type will affect the premiums you pay differently. Firstly, our Level cover offers a simple way to ensure your protection. With a fixed monthly rate on your policy, your benefit amount will remain the same. You can pay this by direct debit and get back to living life with peace of mind.

If you'd prefer, you can also choose the Increasing Benefit Option. This will see your premiums increase by 4.5% each year. The reason for choosing this is that your benefit amount will increase also, at a rate of 3% each year. This may be the choice for you if you are looking for a policy option that helps protect against some of the effects of inflation.

How do I choose a plan?

When choosing a plan, you may first want to get a sense for how much cover you may need. You can get a rough idea of this by using our life insurance calculator. If you're thinking of buying a policy with us, or even if you'd just like to have some more questions answered, you can call one of our representatives here. Our friendly sales team are knowledgeable, plain-speaking and more than happy to wait for you to choose a plan in your own time.

Who benefits from the policy?

This is a purchase made with your loved ones in mind and the benefit will be paid to your legal beneficiary when you pass away. This money can be used towards the cost of your funeral, or perhaps you just want to leave it to someone as gift to do with what they please.

How to Get Cover Today Over 50s Life Insurance

Cover Today Over 50s Life Insurance is designed for UK residents aged between 50 and 80. We pride ourselves on our straightforward claims process and unlike other Over 50 Life Insurance companies, we offer full cover from day one1, so you can enjoy protection with no waiting period. In the event you pass away, the money received by your loved ones can help cover funeral expenses and other costs. Here’s a step-by-step guide on how you can get protection that works for you: 

1 - Apply for Over 50 Life Insurance by phone 

If you’re thinking of applying, or would just like to know more, you can give us a call on . There are no medicals, blood tests or annoying trips to the doctor to deal with when applying for over 50 life insurance with Cover Today. Just a few simple health and lifestyle questions. 

2 - Choose your policy type and cover amount 

Your first decision will be choosing your policy type. As mentioned earlier, you can pick between Level cover or the Increasing Benefit Option. Whichever suits your needs better. Once you're accepted for cover, you will also choose how much your policy will pay out. Our Over 50 Life Insurance provides cover of up to £22,000 depending on your age. If you’re unsure of how much life insurance you think you may need, take a look at our guide on how much over 50 life insurance cover you may need

3 - How to pay

Once you have spoken with one of our representatives and you feel comfortable in moving ahead with purchasing a policy, you can pay by direct debit to ensure that you're protected for life. Cover starts from £4.42 a month2.

4 - How to make a claim

We’ve made our claims process as straightforward as possible. When the time comes to make a claim, your loved ones can call us on 0800 470 4367, or simply email and we will send them a form to be completed, signed and returned with supporting documentation. After your claim is accepted, we will pay the benefit to the person who is legally entitled to it, and we will refund any premiums paid between the date of death and the date the claim is paid. 

5 – Relax. You now have Over 50 Life Insurance

With your policy in place and familiarity with how our cover works in your back pocket, you’re good to go. You can rest easy having done what is needed to ensure that there is some protection in place for your loved ones when the worst happens. And remember, you can enjoy peace of mind right away. Unlike other insurance companies, you're protected instantly with Cover Today1. Any lingering worries can be left aside, because you’re covered from day one.

Am I eligible for Cover Today Over 50s life insurance?

If you are a UK resident aged between 50 and 80, you’re eligible to apply for Over 50 Life Insurance with Cover Today. 

What’s included with Cover Today Over 50s life insurance?

Once you’ve bought a policy with us, there’s nothing left to worry about. As previously mentioned, your cover starts from day one1, which will see you protected for life. That's not everything though. We like to show thanks to our customers for choosing us to help protect your loved ones. We do this by including a £125 Gift Card with the purchase of your policy*. You'll also receive access to health and wellbeing services free of charge3, as well as a free will kit worth £100.

Done enough waiting? It’s time to get Cover Today 

It’s true that Over 50 Life Insurance may not be for everyone. But one thing we can’t account for is any sort of predictability in life. That’s why we’ve designed our Over 50 Life Insurance to be as easy to understand and as straightforward as possible. So perhaps you have your mortgage paid off, or the children have left the house, or you’re about to embrace your retirement years, but getting insured with Cover Today provides an excellent way to ensure your own peace of mind and to help protect your loved ones should you pass away.  

And remember, with Cover Today, you’re protected instantly1. You can enjoy life knowing that you’ve done what’s necessary to protect your loved ones once you’re gone.

For tomorrow’s peace of mind, get Cover Today


Choice of £125 Gift Card, for new policy holders only, after six successful monthly payments and once your total premiums paid exceeds the value of your Gift Card. View full terms and conditions here.


You are covered for Over 50s Life Insurance from day one, once your application is successful. Compared to current market providers of over 50s life insurance, only Cover Today offer immediate cover for death due to any cause. Visit


For a 50-year-old non-smoker with £1,000 of cover.


Health and Wellbeing Services are a non-contractual benefit Cover Today provide, which could be changed or withdrawn at any time. Once you have purchased your Cover Today Over 50s Life Insurance policy, to access the services, you must activate the policy via the app or online.