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Get Your Free Gift: £125 Gift Card for All New Policy Holders

Family posing for a photo on the beach.

Here at Cover Today, we’ve designed Over 50 life insurance that is genuine and straightforward so you can protect those you love most. As our way of saying thanks, we offer all new policyholders a free gift. When you become a customer at Cover Today, you get a choice of a £125 Gift Card, for one of, M&S, or Tesco1

How does it work?

We will send your Gift Card by post after receiving your sixth successful monthly premium and once the total premiums exceed the value of your Gift Card1

Once you receive your Gift Card, you’re free to spend it however you like. You could use it for something practical like the weekly food shop or you could treat yourself or someone you love. Between, M&S, and Tesco you have a fantastic range of products to choose from. What you choose to spend it on is entirely up to you.

Cover from day one with Cover Today

We want to help you put genuine, straightforward protection in place to help protect your loved ones should you pass away. With our Cover Today Over 50 Insurance, you can choose cover that is tailored to your needs. If you feel like Cover Today is the right choice for you, you can get your policy sorted over the phone in minutes. 

At Cover Today, there are no medicals, blood tests, or annoying trips to the doctor to deal with. With just a few simple health and lifestyle questions, and once you're accepted, you can get full cover from day one2. To get your life insurance policy with a free gift1, you can contact us on to get started.

For tomorrow's peace of mind, get Cover Today


Choice of £125 Gift Card, for new policy holders only, after six successful monthly payments and once your total premiums paid exceeds the value of your Gift Card. View full terms and conditions here.


You are covered for your Cover Today Over 50s Life Insurance from day one, once your application is successful. Compared to current market providers of Over 50s Life Insurance, only Cover Today offer immediate cover for death due to any cause. Visit